Sony considera la opción de hacer una bajada de precio radical.

Debido a los problemas financieros que está teniendo Sony, esta compañía considera una bajada radical de precio.

Debido a los problemas financieros que está teniendo Sony, esta compañía considera una bajada radical de precio.

Sony considers slashing price of PS3 console
By Mariko Sanchanta in Tokyo
Published: April 19 2007 03:00 | Last updated: April 19 2007 03:00
Sony is reconsidering its pricing strategy for the PlayStation 3 in an effort to ignite sluggish sales in Japan and the crucial US market.

Ryoji Chubachi, Sony’s president, said yesterday: «We are re-examining our [PS3] budgeting process in terms of pricing and volume. Sales assumptions change and the market is competitive. We are in the midst of revisiting our strategy for the PS3.» Mr Chubachi also said he thought Sony had hit its bullish shipment target of 6m consoles at the end of March.