According to one of Microsoft’s lead marketing guys, Jeff Bell, Microsoft has been in talks with Blu-ray for a long time now. With what he’s said, it sort of sounds like Microsoft is a bit concerned over the Warner Bros switch, even though they don’t really say it directly.
Jeff had this to say about the situation, "We've been talking to Blu-ray all along because we have the best piece of software in the business, called HDi. It is the backbone that powers interactivity in HD-DVD and we have that available to potentially partner with others," also during his conversation with 1up, he also had this to say. "You never say never. I think we'd like to see how things evolve. Our commitment, however, to HD-DVD is profound and consistent, and we have done very, very well in term of our accessory sales."
Obviously Microsoft still qualifies Paramount, DreamWorks, and Universal as prime supporters for the HD DVD format, but how long do they feel this will stay concrete? The possibility of both Paramout and DreamWorks jumping ship are very high, as is the opportunity for Universal to back both formats with their decision to not renew their exclusive contract.
This could only mean good things for the Blu-ray format, as expanding your market in any area is only going to do well. Even if it means an add-on for the rival console on the market, it would eventually help put an end to the format war and finally get Blu-ray supporters the entire list of movies released.
mirando en internet encontre esto,pero al estar en ingles ni idea de que pone,haber si alguien puede hacer un breve resumen de lo que pone